B2B Sognefjord
Visit Sognefjord is the destination company (DMO) for the municipalities of Høyanger, Vik, Sogndal, Luster, Lærdal, Årdal and Aurland.
Visit Sognefjord is a sales, marketing and expertise body for businesses, municipalities and organizations that have interests linked to the tourism industry and profiling of the region, and contribute to solving joint tasks for the tourism industry in the participating municipalities.
Tailor your experiences around the Sognefjord
Would you like help planning your stay in the Sognefjord area? The DMCs in the Sognefjord know the entire Sognefjord and can help with accommodation at fjord-side hotels, unique accommodation, transport, guided tours on mountains and glaciers - all year round.
Sognefjord the whole year
10 Reasons to Visit Sognefjord
1. Safe & Peaceful – Norway Ranks Among the World’s Safest Destinations
Norway is ranked in the top 5 on the Global Peace Index, offering a safe, stable, and reliable environment for travelers. Whether solo FITs or larger groups, guests feel secure and well-cared-for throughout their journey.
2. Sustainability at the Core
Visit Sognefjord is part of Norway’s Sustainable Destination program. With over 80 certified local providers, tour operators can deliver authentic, low-impact travel options including electric fjord cruises, farm-to-table dining, and train-based itineraries.
3. Remote, Yet Connected – Easy Logistics for Unique Itineraries
The Sognefjord is easily reached via Bergen or Oslo Airport, express boats, and scenic train/boat journeys. Providers like Fjord Tours lets you by all the transportation in easy packages. Despite its wild, untamed beauty, the region is well-connected, making logistics simple for both FITs and groups.
4. Product Diversity for All Segments
From five-star fjord-view rooms to charming guesthouses and mountain lodges, the Sognefjord has products suited for high-end FITs, adventure travelers, families, and groups in all price ranges. Tour operators can build flexible programs tailored to any segment. Find your providers here: www.fjordmap.no
5. Year-Round Travel – A Four-Season Destination
- Spring: blooming orchards, cascading waterfalls and fjord kayaking.
- Summer: glacier hikes and cycling.
- Autumn: golden hiking trails and cider tastings.
- Winter: snowshoeing, summit to fjord skiing, blue ice caves and floating saunas. The Sognefjord is not just for summer.
6. Rich Local Culture & Traditions
Travelers can enjoy authentic encounters with locals, whether through storytelling, farm visits, open-hearth cooking, or folk music. Cultural gems include Skjerdal Leim, Flåm Fjord Farm, Henjatunet, Sogn Folkemuseum, and historic stave churches like Borgund and Hopperstad.
7. Unique Nature Experiences
Nowhere else combines fjords, glaciers, and peaks like the Sognefjord. Highlights include 3 national parks, the Nigardsbreen glacier, Nærøyfjord (UNESCO), and hikes like Molden and Aurlandsdalen and Utladalen. Activities range from calm fjord cruises to extreme adventures all year around.
8. Perfect for Themed Itineraries
Gastronomy, wellness, hiking, photography, cycling, slow travel, green travel – whatever your focus, the region delivers. Build niche programs with a story, like a cider route in Balestrand, or a multi-modal eco-trip from Oslo to Flåm to Fjærland where you can visit the Norwegian Glacier Museum.
9. Professional Local Partners
From DMCs to accommodation and activity providers, you’ll find reliable partners used to working with international operators. Examples include Norways Best, Lost in Norway, Amazing Fjords, Wonderlust and more.
10. Memorable Stays and Signature Experiences
Cider cruises, heritage hotels like Walaker (since 1640), high-end lodges and boutique hotels like BesteBakken or 29-2 Aurland, and fjord-facing spa experiences – the region is filled with premium moments that leave a lasting impression.
